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BMXer Alex Fowler Get Picked Up By Soul Electronics (@SoulbyLudacris) By Ludacris

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Soul Electronics is teaming up with BMXer Alex Fowler in 2014 to promote their brand of awesome Headphones Soul Electronics By Ludacris! That’s big news and a great opportunity not only for Alex but for BMX and BMX athletes! Alex Fowler is also know as the “Shovel Wizard” because he and his company Action Sports Construction make some amazing BMX and MTB bike parks and pump tracks. He also has a full service action sports marketing company and he’s a certified USA Cycling coach!

SOUL Electronics is a global leader in consumer electronics and manufacturing with a rich history in delivering innovative technology concepts, sparked by a group of renowned CE industry veterans and CEO Billy So. Now accustomed to pushing the envelope in the consumer electronics world, the group represents a vision for innovating superior designs with state of the art acoustics. The company produces the globally popular SOUL by Ludacris headphone line.

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