Sugar Cayne Staff
We love it when art and cycling collide and this custom Specialized frame done by Mckenzie Sampson is just what we’re talking about!!
McKenzie created a full, hand illustrated kit and bike for the Specialized team riders. Street art was McKenzie’s inspiration for the custom kits and they look dope. He used his Hand-drawing skills for the pieces and if you look closely you’ll see a lot of cool and interesting images/icons and sayings. McKenzie’s style is influenced by graffiti but his icons are his own interpretation of the genre.
As the Crit race series continues, Specialized will present the riders with a new bike and kit package for each race, highlighting the work of a different Specialized designer for each rendition. Do they get to keep the bikes?? That would be awesome!!
About the Specialized Red Hook Criterium Kit:
“To celebrate the joy that is the Red Hook Crit, four of Specialized’s designers will be personalizing a bike and gear to match each city of the Red Hook Crit—Brooklyn, London, Barcelona, and Milano. Up first, McKenzie Sampson, Apparel and Technical Graphics Designer at Specialized, tackles Brooklyn Red Hook Crit 9, bringing his own illustrative style to the bike, shoes, helmet, and skinsuit.”
Check out the promo video below