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Nigel Sylvester – “ICECREAM to Real Cream,” Launch Party

Life Behind Grips got some footage from the Nigel Sylvester and Billionaire Boys Club “Ice Cream to Real Cream” Launch party.

Nigel Sylvester‘s brand GO linked up with the Pharrell Williams and Billionaire Boys Club-affiliated label ICECREAM for a two-part collaborative partnership. The collabo starts with the inaugural collection, “ICECREAM to Real Cream,”. This collection is inspired by Sylvester’s childhood love for BMXing which he since turned into his profession.

‘ICECREAM To Real Cream’ illustrates my evolution and love for BMX riding through GO and BBC ICECREAM.” This capsule starts with how I fell in love with BMX riding, rolling through the streets around Queens during those hot summer days hanging with friends. That experience, energy and spirit catapulted me towards accomplishing my dream of going pro. Now, I have the ability to truly live out my imagination and that drives me forward.

~Nigel Sylvester

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