Urban Daddy Cycling Classic

UD @UrbanDaddy Cycling Classic

I came across this cool video by Red Paper Heart on Vimeo.com called the UD Cycling Classic. Below is a description of the UD Cycling Classic from Red Paper Heart;
Urban Daddy Cycling Classic

Urbandaddy asked us to create an installation for the E2NY Music and Arts festival this summer. We proposed a head to head bike race inspired by Goldsprints, but with more of a design focus. We mapped forests, foxbears and orbs to the speed of the bikes, giving the riders a sense of their speed. Riders face off against friends, enemies and strangers to see who can ride the farthest in 60 seconds. The faster the cyclist, the more environments and creatures they unlock. A lucky few even made it into space, and one guy puked.

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