For the first time ever Hyper Toy Co. setup shop at The North American International Toy Fair in New York City!
As most of you may already know, Hyper is known for their high end BMX racing frames and freestyle frames (High end MTB frames coming soon) under the Hyper Bicycles Brand. Hyper is also known for their full range of entry level BMX, casual bicycles and Nitro Circus branded goodies through their retail partners, Walmart, Target and Sam’s Club. But what most of you may not know is Hyper has been making Ride-On toys like the Yamaha Raptor Ride-on for 10 years!!
Now with the addition of their new Yamaha R/C cars, scooters and skateboards, Hyper is making the move to put all their products under the Hyper Toy Co. brand!
I caught up with Hyper Brand manager and good friend Jud Ciancio who talked about the new branding direction. He also gave me the run down of the products Hyper is coming with this year like their carbon (full carbon frame) MTB complete which will be available at Walmart for $399. The awesome Mission 1 high end BMX racing frame gets an upgrade and will be called Mission 2. The high end MTB dirt jumper is getting a lot closer to being released and a lot more!!
I didn’t know Hyper was going to be at Toy Fair so it was definitely a pleasant surprise!! Jud has been supporting me as a rider and event promoter for years and it’s awesome to see the growth of the brand over the years. It’s looking like this year is gonna be the best one yet!!