Cool Kids Backpacks by Beatrix New York (@beatrixny)

I saw some of the coolest backpacks and lunch boxes for kids by a company called Beatrix while I was at Toy Fair NY. I was loving the vibrant colors and character illustration done by Marcus Woolcott and those lunch boxes were really cool, I don’t I’ve ever seen a lunch box done like these! I spoke with the president of Beatrix, Claire Theobald, she gave me a quick review of some of the products that were on display. I’m a big fan of functional art and that’s exactly what these great products are!

Beatrix is a New York City based company devoted to creating cool, contemporary stuff for kids. Our products combine a childlike love of whimsy and imagination with a grown- up sense of modern design and style. You’ll find our adorable characters and colorful graphics on products designed with a focus on simplicity, quality, & fun. We try to design products that kids will love and manufacture them so the love lasts.