Kobe Bryant’s company Kobe INC. recently invested millions of dollars into emerging sports drink and Sugar Cayne Bike Fest Sponsor BodyArmor! According to Forbes.com….
Bryant categorized his investment as “substantial” and says, “I put my skin in the game.”
Kobe will sit on the board of directors and own more than 10% of the company his investment which also makes him the third biggest shareholder behind co-founders Mike Repole and Lance Collins. It’s said that Bryant’s investment is expected to be in the $4-6 million range!
BodyArmor launched in 2011 and generated $10 million in revenue over the past 12 months. Sales more than doubled each of the past two years. Each of the six flavors contain coconut water, two and a half times the electrolytes of traditional sports drinks and are low in sodium and they taste great, I drink them all the time!
Read the full story on Forbes.com Here
This is awesome news for BodyArmor and we’re super excited to have them sponsoring the Sugar Cayne Bike Fest Tour!! BE there for stop #1 this weekend, April 26th & 27th at Egg Harbor Township BMX Track in New Jersey.