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Alec Bob Becomes Box’s New Events & Sales Associate

Alec Bob recently became Box Component’s new Events & Sales Associate! Box’s founder, Toby Henderson sat down with Alec and talked about his new roll with the company.

Press Release:

You’ll all recognize this familiar and friendly face as Alec Bob’s. After all, he’s been racing BMX for years and has a World Title (2017) to boast about; although he doesn’t! Alec’s passion drives him to continuously work on his racing skills, and goals. What none of were aware of was that over the past weeks, Alec had been in touch with Toby Henderson, (President of Box Components).

Just in case you didn’t know Toby is also a former BMX champion and current-day legend. After a couple of challenging interviews and expansive discussions, Alec decided to pack his life up and head out west.

Alec is now embracing the next step in his career with a glowing opportunity as Box’s new Events & Sales Associate. He has also stepped up as a Team Manager for the Box Factory Team. With his combination of Professional riding experience and a degree in Business Marketing from Marian University, let’s see what Alec brings to the table. Upon his arrival at Box, Toby Henderson interviewed Alec to find out what his plans, goals, and ambitions were as the Events & Sales Associate at Box. Watch the interview to learn more. ~Box Components


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  1. I raced back in the 80s and watched Toby race when I could. BMX wasn’t as easy to access as it is today but we relied on magazines and the occasional national. With that being said I took my son to Desoto on a weekend we were coming to Dallas to watch supercross. One trip to Desoto and he was hooked. We researched and built him a bike loaded with Box parts and he was out battling and trying to learn some techniques on the track. After showing him all I could we started going to some clinics at Desoto. One of those clinics was with Alec. We already knew who he was and he quickly became my son Landon’s favorite pro. We were so excited to see him join the Box team. Alec is full of knowledge and truly a class act. We wish Box and Alec all the best with growing the sport we love.

    • Hey Tim that’s awesome that you got your son into the sport! Thank you for your comments. Alec is a great guy. Can’t wait to see what he does on his new venture.

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